Resources

The GEO Field Guide.

We publish what we practice. Every guide here is itself engineered to be cited, answer capsules, stats, and structure included.

Pillar guide

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of getting your brand cited and recommended by AI engines like ChatGPT, Perplexity, and Google AI Overviews. The 2026 guide.

Read →Comparison

GEO vs SEO: What's the Difference?

GEO vs SEO explained: SEO ranks you in Google; GEO gets your B2B SaaS cited by AI search like ChatGPT. Where they overlap, where they diverge, and which to invest in.

Read →Playbook

How to Get Cited by ChatGPT

How to get cited in ChatGPT: the on-page, off-page, and technical moves that earn AI search citations for B2B SaaS, and how to measure your citation share.

Read →Tactic

Answer Capsules: The 40–60 Word Block AI Quotes

An answer capsule is a 40–60 word, self-contained answer placed under a heading. It's the block AI engines and featured snippets lift verbatim. Here's how to write one.

Read →Strategy

GEO for B2B SaaS: Win the Prompts That Decide Deals

GEO for B2B SaaS: how buyers research inside AI tools first, the buyer-prompt taxonomy that decides deals, and the playbook to earn ChatGPT recommendations.

Read →Measurement

How to Measure AI Visibility

Measure AI visibility with citation frequency, share of voice, sentiment, and source profile, not impressions or rankings. The 2026 guide to GEO metrics and benchmarking.

Read →Data

GEO & AI Search Statistics (2026)

GEO and AI search statistics for 2026: ChatGPT citation data, what drives AI visibility, freshness decay, and source distribution, formatted to be cited.

Read →Reference

The GEO Glossary

Plain-English definitions of every term in generative search, structured for the engines.

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